Our CEO is a  ‘freelance makeup artist who loves being creative. She has spent years watching lots of beauty channels, searching looks on instagram and youtube. She has attended several make up course with Pout Patrol, Plouise Academy and Karla Powell so is aware of all styles of make up from natural to heavy glam

She loves lashes and can see how they transform a face, but one thing that upset her was the use of mink. In 2019 testing on animals is illegal in Europe and UK, so why do we continue to buy mink lashes when these animals are tortured for their fur.  So she set about finding faux mink lashes that look stunning on the eye.  She wanted her lashes to be inclusive to everyone so we have all types of lashes suitable for people who want a natural look to people who want big and bold.

She is also a fully qualified lash technician and has used all her  experience to bring great lashes for all and durable and quality brushes for an affordable price.  No animals were harmed or ‘brushed’ in the making of these lashes. If the lash is real mink then cruelty happened. We are proud to be 100% cruelty free.